The Brand Called You – Growing Professionally

Back in 1997, Tom Peters authored an article titled The Brand Called You for Fast Company magazine. I first read the article in 2005, and while I didn’t (and still don’t) agree with everything in it, it contains plenty of valuable career advice to consider. I recently re-read it and humbly suggest a few more strategies:

Grow Your Web Identity

The place most people will go to find more information about you will be the web, especially if you’re in the IT field. Set-up a LinkedIn profile and get connected to people who you befriended during school and your career. Don’t go overboard filling in every professional detail (that’s what your resume is for), or spamming requests to everyone you’ve ever met. I like to think of my LinkedIn contacts as people who would know who I am if my name came up in conversation.

Use Twitter as a way to keep a pulse check on the professionals that you may or may not know, projects or groups of interest, and local events related to your field. Feel free to use it as a way to broadcast things you’re currently up to — blog posts you’ve written, things you’re working on, events you’re attending, etc. I recommend adding a touch of personality to your tweets. Don’t be unprofessional, but don’t be boring either. Be sure to voice your opinion on current topics and trends that you care about.

Be a “Something” Expert

What’s your competitive advantage? Find something that interests you, and become a knowledge expert on it. Maybe it’s integrated marketing, database performance tuning, quality assurance, or Salesforce. Immerse yourself in it. Know the options, and be able to list the pros and cons for each of them. Get involved in conversations and share your knowledge. Ideally you’ll be able to apply your expertise in your current organization, but if not, that’s okay. Don’t be afraid to make suggestions on ways to improve current processes or procedures related to your knowledge area, and don’t be discouraged if you encounter resistance either. If you present your ideas in a clear manner and validate your claims with good evidence, you’ve done your part.

Be a “People Person”

I feel like people skills are becoming a lost art these days. Our society has become accustomed to communication through text message, email, or instant chat conversations. When trying to validate a claim, keep a project on track, or get the nitty-gritty details ironed out on something, I still believe the best way to do it is in person. If that’s not an option, you should at least pick up the phone and hash out the details with a conference call. And even though everyone’s busy these days, carve out some time to drop a “Hi, how is everything going?” now and then. Don’t limit this to clients — your co-workers and contacts matter too. Human interaction will always be more meaningful than digital communication.

Stay Current

Things change–quickly. You should do your best to stay current in your field. It’s not reasonable to expect to be an expert on every new topic or trend, but you should at least be aware of them. In addition to the updates I find on Twitter, I devote time daily to scanning through information technology articles and blog posts just to keep abreast of new tools and trends. My goal isn’t to know everything about everything, it’s to know where I can find more information about something should I need to. Of course, this doesn’t mean you shouldn’t dive into something new every once-in-a-while, too.

Remember…

Ultimately, your growth as a professional in your field is your responsibility. Make the best of your opportunities, and continue to nurture your career by embracing change and improving your skill sets. Make yourself more valuable by strengthening what makes you unique compared to your peers.

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