I’ve been wondering – how many people out there would remember to check the batteries in their smoke detectors if it weren’t for daylight savings time?
Every six months, I spend a minute or two on a Saturday night trying to remember if I gain or lose an hour that weekend. Shortly after figuring out if I’m jumping ahead or falling back this time around, I inevitably hear my dad’s voice in the back of my head saying, “Every time you change the clocks, make sure you also remember to change your smoke detector batteries.” Day-to-day family life is pretty crazy for me these days, so I’m not 100% certain I would remember to change those batteries if my dad hadn’t hammered it into my head for years. And I’m glad I remember, because my family and my house are pretty important to me!
While I’m willing to bet most people would agree with the idea that if you run a business of any kind these days, you need a web site. But the time frame for how often you need to update (or outright change) your web site is probably far less agreed upon than say, how often you need to change the batteries in your smoke detectors. Most people might argue you should mix things up every two to three years, but I’ll bet there are some who would say you can go longer.
At the risk of sounding like my mother, technology is hard to keep up with. What’s new and fresh today will be old news in a short period of time. The truth is, if your web site is more than two years old and you are not planning to update it, or the technology it rests on, you’re probably behind the times (and your competition). For example, if your site doesn’t automatically adjust when it’s viewed on a cell phone or tablet, what are you waiting for? Your site won’t develop a mobile-friendly version of itself. How about an even more basic question – are you still sending content changes and updates to your web vendor or “tech guy” instead of using a quality CMS in-house? Well, guess what? You’re essentially hoping the smell of smoke will get you out of bed late at night, because you’ve neglected your smoke detector maintenance.
Regardless of how long you think you can go without paying it some attention, the sales call to see if you are ready to update your web site should be viewed like daylight savings. It’s a subtle reminder, me calling to say “Hey, Busy Person! Don’t forget about this important part of your business.” When you get the call, even if you aren’t ready to deal with it then and there, ask me to call you back on a specific date in the future (sooner, rather than later) and put that call on your schedule now. It will help you make sure that your site update doesn’t get put off longer than it should.
Hmm. Maybe I should change my phone sales pitch. “Hi, this is Tom from Algonquin Studios. Have you changed the batteries in your smoke alarms and when would you like to begin updating your company’s web site?”